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Malcolm Wicks

Malcolm has worked as a consultant in business and marketing strategy since 2001. His range of clients across multiple industries includes: Tesco, HP, 3663, LINPAC, Dennis Fire Engines, Zambian Ministry of Health, Telindus, Pierhouse and Corgi.  His main area of expertise is helping companies focus on what's important to their customers and implementing joined up marketing plans that support the organisation's business objectives.
 
Prior to his consulting work, Malcolm had over 20 years of hands-on marketing and business experience. His final full-time role was Director of Enterprise Marketing EMEA at Compaq. Prior to that, he held UK, European and worldwide roles with DEC, some of which were based in Switzerland and the USA.  
 
His one page plan methodology has been widely used to help organisations create, communicate and implement their plans. 
 
Malcolm has always been a strong supporter of education. It started with supporting Young Enterprise at DEC in the 1980s, continuing when he was vice chairman of the Berkshire branch of the Institute of Directors (IoD) where he helped Reading University create their Entrepreneurship programme. He also arranged for Reading students to attend IoD events for the first time and do joint events with the University. 
 
After completing a small marketing project at ATG Training, Malcolm joined the Board as Vice Chairman and also did a spell as interim CEO. He joined Activate Learning as a Governor in July 2016.  
 
Malcolm’s vision is joined up education, where all stakeholders work together through every stage of a student's education.